There are tons of services you can pay for to help you rank your website higher on Google searches. It's interesting that this is a whole business these days. Google won't tell you exactly how its search algorithms work, but that said, having a site that is friendly to search engines would certainly help. Lessons on ads are useful too. I have been on sites with intrusive ads, the kind that take up half a page or more, before minimizing makes me really want to avoid the site.
I'm familiar with the general process of development, having been a part of various projects that required setting targets, milestones, testing, and maintenance plans. As such, the standard system development life cycle is mostly clear to me. I really do think such a cycle is needed to be successful, and no step should be missed. I have seen bugs and errors be missed and cause issues during go-live. I can only imagine how much worse things can be if any step of the development life cycle is missed.
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